Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

Millennials are all about streaming on the sofa, but that doesn’t mean they don’t still go to the movies. The addressable audience in movie theaters is massive, said Jerry Canning, VP of digital ad ...

The Cinema Advertising Council, the trade association of cinema advertising companies that represent 82% of U.S. movie screens, unveiled the results of a research study conducted on behalf of its ...

Nationally Leading Cinema Advertising Network Fully Operational for All Advertisers NCM LLC will operate its business without disruption and serve the national, regional, and local businesses that ...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., will announce a deal with Adelaide to bring attention transaction metrics to the cinema advertising industry.

The expanded network is expected to increase monetisation opportunities for cinema partners, while advertisers gain wider ...

NEW YORK, Aug. 27, 2025 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, ...

Cinépolis India is expanding its presence in cinema advertising, partnering with digital out-of-home (DOOH) media company ...

NEW YORK--(BUSINESS WIRE)--National CineMedia (NCM), the largest cinema advertising platform in the US, today announced a deal with Adelaide, the leader in attention-based media quality measurement, ...