Discover the secrets of how successful clothing brands never fail in this master class video. Learn to craft timeless logos, ...

Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive. America has hundreds of instantly identifiable logos that have stood the ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...

Kai Trump has voiced pride in her collection, which she officially debuted a day before her Ryder Cup appearance. She unveiled the “KT” brand on Instagram, making the announcement against the backdrop ...

Branding can go wrong fast when it’s too heavy-handed. Instead of looking luxurious, a screaming brand initials may look tacky. Even a garment as useful as hoodies, if plastered with logos, ends up at ...

It's the first major brand re-design the team has had in three decades. "We felt it was time," said Bruce Schumacher, ...

As we hit the end of 2019, streetwear is still leading the conversation in fashion. The definition of streetwear, and how people categorize it, has changed, but designers who authentically embrace ...