You think you know rivalry? You haven't seen anything until you've witnessed the eternal battle between Coca-Cola and Pepsi.

I still remember the cola wars, where Pepsi and Coca-Cola took swipes at each other through marketing campaigns, television commercials, and competing product launches. Today, these two stand as ...

When JWT Delhi launched Pepsi’s ‘Youngistaan’ campaign in 2010, Titus Upputuru was a creative director at Ogilvy. He recalls how his agency immediately came up with another campaign for Sprite within ...

There is a new cola war bubbling on the Continent, and it is not between Coke and Pepsi. WSJ's Sam Schechner takes to the streets of Paris to test two regional brands: Paris Cola and Parisgo Cola.

NEW YORK — The cola wars are back, and this time they have zero calories but plenty of nostalgia. PepsiCo Inc. recently released a revamped version of its "Diner" Super Bowl commercial, pitting its ...