Consumer Reports Taps Jennifer Lindenauer to Advance Impact on People’s Lives

Yonkers, NY – Consumer Reports (CR), the consumer research, testing, and advocacy organization, announced the appointment of ...

Consumer Edge Launches Research Signal, Bringing Spend-Driven Estimates and Insights to Investors

Consumer Edge, the leading provider of global consumer data-driven insights, launched Research Signal, a new offering that ...
Forbes

Breaking The Chains Of Recall Bias: A New Era In Consumer Research

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. Once upon a time, we had to put up with having limited ...

New Kiss The Ground Research: Consumer Understanding Of Regenerative Agriculture Triples In Past Three Years

Over the past 12 months, consumer awareness of regenerative agriculture has grown from 7% to 13%, according to the new survey ...

Onbe Research: B2C Payouts Are Falling Behind Consumers Digital Lives

Onbe, a leading corporate payouts platform, and NRG, a global insights and strategy firm, today released their third Payouts Landscape Report— Onbe’s fifth annual payments study overall — revealing ...
Psychology Today

The Psychology of Consumer Behavior

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...