Corporate communication and public relations require a similar skill set. To succeed in this field, you need to communicate well, respond quickly in a crisis and understand people, particularly people ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There’s a change taking place in the PR industry, and it’s a change we should all be happy ...
The last couple of years have shone a light on the importance of ESG, accountability and transparency, and merging creativity with data. We also witnessed the dangers of purpose-washing amid increased ...
Switch off your light for an hour at home, the environmentalist World Wildlife Funds asks of you. Since 2007, WWF has conducted a global campaign to convince individuals to turn off their lights for ...
2020 will be remembered as a year of crises. Many of the corporate variety were self-inflicted. As in years past, executives often failed to apply the most basic principles of crisis and reputation ...
Major companies made plenty of public-relations blunders in 2018, including Lockheed Martin’s campaign that unwittingly produced images documenting how the arms contractor’s products are used to kill ...
As Blue Buzz celebrates its 10-year milestone, it reflects on a journey shaped by innovation, adaptability, and an unwavering ...
Corporate scandals are a hot topic among Chinese citizens, most of which relate to international brands misunderstanding local cultures, traditions and sensitivities, or inappropriate employee conduct ...
Over the last year the number of companies that have set net zero commitments has soared, especially in the lead up to last November’s COP26 climate conference. Against this backdrop many questions ...
If the Brad Garlinghouse Yahoo “manifesto” hadn't been branded a peanut butter one, would the “leaked” email-memo-report have gotten so much derivative play in the media? Yahoo appears to be “OK” with ...
Tony Good may no longer walk among us, but his vision, work, and the many he mentored will follow and take forward his legacy ...