Procter & Gamble brand Crest introduced its Pro-Health HD two-step daily use toothpaste at the recent Chicago Dental Society Midwinter Meeting. The toothpaste has a unique two-stage delivery system.

Crest Pro-Health Enamel Shield toothpaste costs $4.49 for a six-ounce tube at CVS, Walgreens, Target and Wal-Mart. MCT photo Product: Crest Pro-Health Enamel Shield toothpaste, $4.49 for a six-ounce ...

Colgate, in a perennial oral care fight with competitor Procter & Gamble, is preparing to launch a new toothpaste brand to go head-to-head with Crest Pro-Health. That's the word from Nik Modi of UBS ...

P&G Oral Care Brands aspire to enable all Americans to have a healthy smile CINCINNATI--(BUSINESS WIRE)-- A healthy smile expresses who a person is and how they feel, but something as simple as a ...

I love free samples of toothpaste, not only do you get to sample it to see if you'll like it but these mini-sized tubes are great for travel!

Procter & Gamble wants to return its Crest brand to the No. 1 spot in the toothpaste market, and is going to spend $100 million in marketing to achieve its goal. The company plans to launch a ...