Everyone loves the chance to add personal touches to their vehicles, but tires only come in one color. Why are tires black, and could we ever see colored tires?

You know what's so great about paint? There's no rules. They have laws restricting nearly everything else you do to your car: how low you lower it, how high you raise it, how fast you drive it, how ...

You can customize the color of your car however you please, but you can't do the same for your tires. They're black for a reason that has nothing to do with style and everything to do with science.