Good testimonials should also be specific about how your business, product, or service helped the customer. Vague generalizations like “This is an amazing product!” won’t convince anyone to buy from ...

In this day and age, people are inundated with repetitive ads, one right after the other. But people want to connect with other people, not just ads they know are targeted to them. Brand ambassadors ...

In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in ...

Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. “They [reviews] build trust in your brand,” said Kyra Sammis, ...