Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

Hui-Ying Kerr received funding from the UK Arts and Humanities Research Council (AHRC) from 2010 - 2013 as part of her PhD research on Japan in the 1980s. This is a true story. One Saturday night, I ...

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

Trendy British teens are turning Japanese to make themselves look like cute over-made-up dolls. They're the dedicated followers of the latest fashion craze called 'Kawaii', which involves girls ...

On social media feeds all over the world, puppies experience hiccups for the first time, hamsters eat tiny tacos and cats befriend monkeys. And they do it a lot. Kawaii is inescapable in Japan, where ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

Add articles to your saved list and come back to them any time. The Japanese Kawaii craze is sweeping the world, splashing bright colours, bold prints and whimsical child-like cuteness. Jenna ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

French-Moroccan designer Charaf Tajer looked to Japan for autumn/winter 2025, sending a co-ed collection down the runway at Paris Fashion Week. Backdropped by noren curtains (the flat cloths that hang ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...