Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...

Read the original article on Purewow. My friend introduced me to Heroine Make after bringing me back some eyeliner from Japan, and I was hooked. The felt tip is ultra-fine and precise, which is ...

Want to be known as the “Jill Girls”? You now have that opportunity as Jill Stuart Beauty has arrived in Malaysia. Jill Stuart Beauty – a Japanese-based beauty brand – created by New York-based ...

London - Cats in leather jackets, polka-dot pinafores and pastel-coloured cartoons only begin to explain the aesthetic of Japan's culture of kawaii. Roughly translating as “cute”, kawaii describes the ...

On social media feeds all over the world, puppies experience hiccups for the first time, hamsters eat tiny tacos and cats befriend monkeys. And they do it a lot. Kawaii is inescapable in Japan, where ...

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...