Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

In today’s semiconductor industry, machine learning (ML) is no longer a buzzword — it’s an operational necessity. From optimizing test flows to identifying device drifts and executing advanced ...

Multifidelity optimization can inform decision-making during process development and reduce the number of experiments ...

The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

The infrastructure around semiconductor testing is changing as companies build systems capable of managing big data, utilizing real-time data streams and analysis to reduce escape rates on complex IC ...

Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with ...