The creator economy has emerged as a powerful force in digital advertising, yet brands have long struggled with the complex and time-consuming process of executing creator-led advertising campaigns at ...

Consumer durables’s digital allocation stood at 39% in 2024 with online video and social media emerging as key contributors, ...

Digital media continues to be India’s top advertising channel, supported by enabling policy frameworks and infrastructure ...

The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest ...