The web flipped, thus measurement has to flip with it.

How Governance-by-Design Frameworks Are Reshaping Responsible AI in Enterprise Systems As artificial intelligence cont ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

In the past year, CMOs saw business and budgets ebb and flow. Following the tail end of the pandemic, confidence grew, but not long after, we saw indications that a recession was approaching as job ...

Many companies are pouring money into AI, analytics, and CRM platforms, yet struggle to translate those investments into measurable revenue growth. The problem isn’t technology adoption but the ...

The after-hours gain was surprising, because Amplitude could only deliver mixed fourth-quarter results and guidance. It reported adjusted earnings of just 4 cents per share, worse than the ...

SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced the launch of Amplitude Plus, a new self-service offering that puts more ...

Marketing analytics services are provided through businesses that help other companies collect, analyze, and make sense of data about their marketing campaigns. These companies offer a wide range of ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

DiRx needed to win over customers from larger competitors. It leveraged digital experience analytics and changed the way customers engage with its pharmacies. Simone Grapini-Goodman describes her ...

For many of us, and definitely when it comes to digital customer experience professionals, reporting operational data on a regular basis is our main and even our only communication and interaction ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.