Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.

It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must. A winning digital marketing strategy can ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...