Aviva's acquisition of Direct Line for $4.6 billion will significantly boost its market position in the U.K. personal lines, especially motor insurance. The deal is expected to generate £125 million ...

Aviva and Direct Line Group have agreed a sweetened cash, shares and dividends deal that will see Aviva acquire its rival and capture more than a fifth of the combined UK motor insurance market. The ...

Plans to deliver 50 mln stg in cost-savings through layoffs Loses 71,000 own-brand motor customers in quarter Shares reverse course from early gains of 1.2% Nov 11 (Reuters) - Direct Line Insurance ...

As investments go, Direct Line has been a mixed bag. The shares initially fell more than 50% shortly after I'd bought them, and then rebounded by about 100% following a recent takeover offer from ...