The Mouse House is quietly building a money machine most fans sit through without noticing.

Disney is selling ads for the Super Bowl, Oscars and Grammys in 2027, all major advertising revenue drivers. Global ad ...

Add Yahoo as a preferred source to see more of our stories on Google. The ad follows a father and son as they share a simple nighttime stroll on a Disney ship—a quiet ritual that the film traces ...

LAS VEGAS – The Walt Disney Co. showcased its investments in cutting-edge advertising technology on Wednesday at the Consumer Electronics Show, with top executives talking up the company’s enhanced ...

Disney just landed in hot water with the U.K.’s Advertising Standards Authority (ASA) over its decision to show a dismembered body in an ad. The organization banned Disney’s ad, which promotes the ...

The Morgan & Morgan law firm is suing Disney in federal court, seeking a ruling that it can use an adaptation of the nearly century-old “Steamboat Willie” cartoon in one of its ads. The iconic 1928 ...

Disney is accelerating its outreach to emerging brands ahead of its Tuesday, May 12, upfront presentation, aiming to provide a high-tech home for brands that have historically operated with limited ...

After the pandemic canceled live sports and programming, many advertisers cut their long-term TV deals and shifted those dollars to more flexible programmatic channels. In an effort to take advantage ...

Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. Disney’s progress down the field toward Super Bowl sell-out has been slower than recent norms, and its aggressive ...

If you haven't heard, ESPN will televise its first Super Bowl this year.