Dynamic pricing is legal — but that doesn’t mean it’s fair. Companies now adjust prices instantly based on demand, location, timing, and even how desperate you seem to buy. This video explains how ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

(NewsNation) — The thrill of a new tour announcement can often turn to dread as fans navigate Ticketmaster’s dynamic pricing system, which can turn an exciting purchase into a frustrating and ...

A new airline-style demand pricing model recently adopted by Disneyland Paris that rewards visitors who book early and punishes those who wait too long to buy tickets may soon be coming to Disneyland ...

IDAHO, USA — The Idaho Department of Parks and Recreation (IDPR) is launching their new camping reservation system on Jan. 6. The new system will follow what IDPR says is a dynamic pricing model that ...