The 2026 season will mark the return to an 11-team grid, with all but one outfit backed by a high-profile main sponsor of ...

A switch of allegiance ahead of the new season.

Mercedes has signed a multi-year deal with technology conglomerate Microsoft, starting from the 2026 season. Microsoft was a ...

The split comes a little more than a year into a 'multi-year' deal.

Formula 1 have penned another lucrative deal just five weeks before the 2026 season gets underway in Australia ...

Franco Colapinto is a racer with the Alpine F1 team ...

ALT HED: MSC Cruises Extends F1 Sponsorship DEK: The F1 2025 Austin Grand Prix title sponsor and BWT Alpine F1 team partner, announced three 2026 Grand Prix title sponsorships as part of an extension ...

World of Hyatt partners with Audi Revolut F1 to become their Official Hospitality Partner. As the car liveries schedule for the 2026 Formula 1 season approaches, Audi Revolut F1 – the former Stake ...

Anthropic, one of the trendiest AI research companies, is set to sponsor Williams Racing in F1 and deploy its popular Claude assistant tool to help the team get back to winning races.

Austrian spirit brand NEFT Vodka entered the world of Formula 1 towards the end of last year by signing a sponsorship deal with the VCARB (RB) Formula 1 team, then AlphaTauri. Jeff Mahony, owner and ...

They're both two industries obsessed with winning, but what else can radio learn from Formula 1? Jeff McHugh examines the art of sponsorships.