Today, the battle for men’s souls reached an extraordinary new frontier: men’s shaving brands. On Tuesday, Gillette released an ad that takes stock of a handful of cultural issues that have always ...

Gillette’s new commercial might not be as cutting-edge as the company had hoped. It’s only been a day since Gillette debuted its “We Believe” campaign aimed at combating “toxic masculinity,” and while ...

Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate ...

Gillette has no plans to pull a new TV spot that asks if a "boys will be boys" mentality is truly "the best a man can get." Titled "We believe" (and embedded above), the commercial intercuts vignettes ...

The recent commercial from Gillette, titled “Toxic Masculinity” has sparked a great deal of discussion and controversy. Unlike many debates over the merits of particular ad messaging or brand ...

After three decades of touting Gillette razors as part of being an alpha male, Procter & Gamble is doing an about-face with an ad that has the consumer-products company jumping into into the cultural ...