For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played. They grabbed whatever was on sale. They used the ball their buddy swore by.

Jordan Spieth made a huge tweak to his bag recently, and it's a great example of how prioritizing ball is the key to elite fitting. The post Great golf ball fitting evolves with the player appeared ...

The Ben Hogan GS53 aims to challenge the premium golf ball market, but does it have the distance, feel, and spin to back it?