“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It’s a significant improvement over FLoC, but it leaks audience information ...

Google has a new plan to get rid of third-party cookies. Google Topics is a browser tracking system that will determine what topics a user is interested in based on their last three weeks of online ...

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Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

Google shares new information about a ranking system called 'Topic Authority.' The Topic Authority system prioritizes local and regional publications and favors original reporting from news teams ...