However, it's best known for creating something a billion parents now purchase each year, the McDonald's Happy Meal. Bernstein Rein has had major clients over the years including Walmart and ...

The slate of characters includes Princess Peach, Yoshi, Luigi, and Mario and six others, McDonald's said, along with six ...

The Chicago-based burger chain revealed its latest Happy Meals will come with a lineup of different "iconic" Mario Kart ...

ST. LOUIS – The McDonald’s Happy Meal has delighted children for nearly half a century, but its origins are often debated. Among three common claims as to who invented the Happy Meal ...

However, it’s best known for creating something a billion parents now purchase each year: The McDonald’s Happy Meal. Bob Bernstein said Kansas City’s nine McDonald’s franchises were ...

McDonald's Happy Meals will come with an extra bit of Halloween fun this year, with the return of Boo Buckets for a limited time beginning on Tuesday, Oct. 15. A customer favorite, the Monster Boo ...