Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. The dermatology industry is poised to be worth $3.14 billion by ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Competition in the healthcare space is fiercer than ever, so marketing is no longer a luxury ...

The healthcare journey is multifaceted and unique for every patient. That’s why it’s important for brands to target precise segments across critical inflection points in the diagnosis and treatment ...

The healthcare industry has undergone a massive transformation in recent years and is growing at a rapid pace. By 2028, the global healthcare market is projected to reach $665.37 billion. With ...

There’s a problem with modern healthcare marketing. It can’t function without data, but this data leads to HIPAA violations, FTC enforcement, and class action lawsuits. When healthcare marketers are ...

Today, in healthcare, several things are true. First, the U.S. continues to outspend other countries and experience poor health outcomes. This is demonstrated by a report from The Commonwealth Fund ...

Healthcare marketing differs fundamentally from other fields such as retail or technology. In consumer industries, persuasion ...

In today’s healthcare landscape, hospitals and healthcare organizations face a growing challenge: providing exceptional care while also meeting rising expectations around accessibility, ...

For a hospital to expand its reach, patients have to know where to go. When a Kentuckian receives a medical diagnosis, the University of Kentucky wants to position itself as the go-to hospital in the ...

Hospitals should involve physicians in their marketing strategies to build the brand and increase patient volume, according to a white paper by Smith & Jones. The white paper, “Navigating the ...

Combined team brings together 200+ experts driving expansion of comprehensive, integrated marketing, and communications solutions for leading pharma, biotech, and life sciences organizations at every ...