2025 just might be the year ketchup is usurped by its yellow sidekick. On Feb. 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce. Stream NBC 5 ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Heinz and award-winning music producer Mustard are ...

Partnership kicks off with the first-ever co-created HEINZ product, mixed by Mustard himself Mustard’s secret sauce is the first new HEINZ Mustard offering in nearly a decade. (Photo: Business Wire) ...

Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all over ...

In a meeting of worlds, Heinz and GRAMMY-winning producer Mustard have teamed up to deliver the limited-edition Mustard x Mustard collaboration. Unveiled during the GRAMMY Awards ceremony, the new ...

The hitmaker, whose real name is Dijon Isaiah McFarlane, produced Kendrick Lamar’s Grammy Award-winning song “Not Like Us,” as well as “tv off,” which name-dropped Mustard in a way spawned an ...