Hospitals should involve physicians in their marketing strategies to build the brand and increase patient volume, according to a white paper by Smith & Jones. The white paper, “Navigating the ...

Crawford Strategy, a full service marketing agency in Greenville, S.C., earned a Silver Wallie Award for its excellence in healthcare public relations and marketing, according to an emailed release.

Combined team brings together 200+ experts driving expansion of comprehensive, integrated marketing, and communications solutions for leading pharma, biotech, and life sciences organizations at every ...

Everything about the American healthcare system changed 15 years ago when the Affordable Care Act (ACA) was signed into law. Perhaps the most significant health policy of our time, it revolutionized ...

While recent challenges facing the healthcare industry have eroded patient trust and increased patient dissatisfaction, effective marketing and communications strategies can rebuild trust in the ...

Healthcare marketing differs fundamentally from other fields such as retail or technology. In consumer industries, persuasion ...

New research reveals how healthcare and medical technology brands are leveraging AI, data-driven insights, and omnichannel strategies to navigate a rapidly changing digital landscape. Seattle-Tacoma, ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. A strong digital presence is now essential for all healthcare ...

Maria Burpee, director, EMEA healthcare marketing & strategy at Dell, is proof female professionals can climb the career ladder and start a family. With International Women’s Day approaching Jessica ...

The change in ownership is noted in a single sentence on the “About” page on Throtle’s website: “Throtle Inc. is a wholly owned subsidiary of IQVIA Inc., operating as an independent unit within IQVIA ...

Cristin Liberatore, senior director of strategy for IQVIA Digital, sparked a lively discussion by asking participants how the FDA’s tightening policy landscape and the surge in state-level data ...