Hovis® has announced a dough-lightful leap into the world of sourdough with the launch of its new White Sourdough Cob and Seeded Sourdough Cob.

Sustain’s Real Bread Campaign complained that the loaves were produced using automated industrial techniques and included ‘artificial’ ingredients. Adverts for “rustic” and “authentic” Hovis bread ...

While there’s no arguing that the only worthy measure of how consumer product marketing works reflects sales and profitability, grain-based foods in America is well aware of outcomes that are ...

Trust us when we say that we hate to be the ones delivering this news but according to research conducted by non-profit organisation Action on Salt, just two slices of Hovis white bread contains up to ...

British bakery brand, Hovis, is expanding its range into part-baked bread, with rustic white and seeded rolls and white baguettes. Each product has been carefully prepared and part-baked ready to be ...

Premier Foods plc, the maker of Hovis, today (27 April) admitted that its rivals in the bread category had fought back in the first quarter of the year in a bid to win back sales the company gained ...

A Hovis soft white sliced loaf of bread on 1 February 2024 in Leigh on Sea, United Kingdom. Credit: John Keeble/Getty Images Hovis CEO Jon Jenkins is stepping down after three years in the lead role ...