Marketing chief Julia Goldin says Lego is creating buildings sets around passions that cross demographic boundaries, such as ...

Next month, just in time for the holidays, Lego will launch its largest set yet: a miniature version of the Basilica of the ...

Brick by brick: How LEGO is hooking adults on its toys - Adult-only households accounted for 55 percent of all toy sales ...

Lego has outpaced the toy industry through a winning formula of licensed IP and a globally distributed supply chain. The Danish toy company was ahead of the curve in courting so-called “kidult” buyers ...

LEGO reported a net profit of around €1.15 billion in the first half of this year, up 32% on the same period last year, as toymakers increasingly cater to adults buying toys for themselves. View on eu ...