Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

A newsletter is one of the smartest assets you can build for your business. With all the upheaval in the search results and the fickle nature of social media, you know you need to build your email ...

Lead magnets are eBooks, guides and other freebies that marketers offer in return for an email address. Here are some examples that can help marketers build their email subscriber list.

One good strategy for building an email list is to offer a giveaway -- but it has to be something that people want. Here’s why, and how.