Capital budgeting decisions are among the most important decisions a business owner or manager will ever make. Which assets to invest in, which products to develop, which markets to enter, whether to ...
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CAC vs payback period: How to make sense of acquisition costs
You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but ...
The payback method of evaluating capital expenditure projects is very popular because it's easy to calculate and understand. It has severe limitations, however, and ignores many important factors that ...
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