New York City-based lingerie brand Hanky Panky’s Valentine’s Day pop-up in Union Square.. Photo: Courtesy Hanky Panky Pop-ups aren’t new, but they’ve become even more popular since the early 2000s.

Pop-up shops are one of the quickest and most effective ways for brands to create buzz, connect with customers and generate sales. Whether you are launching a new product, testing a business idea or ...