When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

With auction season in full swing, it is not a simple task to keep track of all watches up for sale and their result. Moreover, navigating the vast luxury watch market can be overwhelming, with ...

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Raw data is unstructured and unformatted data an organization gathers from various sources: databases, files, social media, web pages, images, etc. Because raw data is not filtered or processed, it ...

When leaders say they want to be a data-driven organization, a key objective is empowering business people to use data, predictive models, generative AI capabilities, and data visualizations to ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

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Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

Generative AI not only makes analytics tools easier to use, but also substantially improves the quality of automation that can be applied across the data analytics life cycle. The generative AI party ...