Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back to psychology, not features.

How does a neuroscientific biological perspective explain behavior? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand ...

In my first reflection on AI and how to live well with AI technology I concluded, based on the recent lecture by Stephen Fry and the new book Nexus by Yuval Harari, that there was a manifest need for ...

Add Yahoo as a preferred source to see more of our stories on Google. Human behavior is endlessly fascinating. We all walk around with our own quirks and habits, often unaware of just how similar or ...

Chimpanzees show physical risk taking peaks in infancy, not adolescence, highlighting the powerful role of supervision in ...

Risky human behavior, not aggression by alligators, is the leading cause of alligator bites, according to a groundbreaking study by scientists at the University of Florida and Centre College in ...

U.S. economists may be barely holding on by the edge of their fingernails over the current state of the American economy, but strangely, consumers don’t seem to care. When Donald Trump entered his ...

The belief that the full moon influences human behavior, mood, sleep quality, and health has been prevalent across cultures for centuries. In Shakespeare's "Othello," the character Emilia suggests ...

Walk into any party and you’ll witness a living galaxy of behavior. Someone is brushing a friend’s hair; a couple leans close in flirtation; a group laughs too loudly over cards; others linger by the ...