Virtual Stockholm sofas. No assembly required. Ikea’s new store is in the metaverse.

Ikea is expanding. But this time it’s not with new physical stores. The home design company is entering the virtual world.

London (CNN) — IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24 and becoming the first brand to offer paid work on the ...

Luke Dammann is a writer from the United States of America. Playing video games since before he can remember, writing about the next Halo or Call of Duty title comes naturally to Luke, who is always ...

Ikea will be giving people the opportunity to work at its latest store, all from the comfort of their own home. Workers can even serve up virtual versions of Ikea’s signature Swedish meatballs inside ...

IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add classic IKEA designs to their virtual homes. For a limited time, players of the ...

Your prayers have been answered. A fully functional virtual IKEA - yes the Swedish flat-pack furniture shop - opens in Roblox today, with ten people having earned the jobs that were on offer to work ...

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job. The virtual store is meant to show players the variety of jobs available at Ikea through ...