Delhi Capitals (DC) amongst others have embraced influencer engagement, partnering with renowned creators like Shubham Gaur, ...

Brands and marketers are bringing continuous value to influencer partnerships by repurposing influencer content. But extending the life of this content has a price, and it's something to be mindful of ...

Top 3 highest partnerships for MI in the IPL RCB vs KKR, IPL 2021: 6 stats to emerge from Eliminator RCB vs KKR, IPL 2021: 6 stats to emerge from Eliminator IPL 2021: 5 most successful batting ...

The age of the influencer is well upon us ... of the 10 brands is directly affiliated with cricket or the IPL and the remaining partnerships are with general consumer brands.

The IPL’s implicit endorsement of liquor and tobacco brands normalises harmful behaviours, undermining years of public health ...

In a major recognition of her rising influence, film actor Ananya Panday has emerged as the most visible face on television ...

Proteas batter Dewald Brevis starred for the Chennai Super Kings, smashing his maiden Indian Premier League 50 at Eden Gardens against the Kolkata Knight Riders.

The video received over 24 million views and sparked mixed reactions. The Indian Premier League (IPL) is a cultural phenomenon in India that extends far beyond cricket. Royal Challengers Bangalore ...