When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

Ad Age rounds up five standout moments from the start of Advertising Week New York, including Duolingo’s new ad business, Coach’s Gen Z strategy and Meta’s keyword playbook.

TV ad measurement company iSpot has announced that it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering ...