Ashley Graham's apparel line, made exclusively for women sizes 14 and up also fulfills JCPenney’s historic embrace of ...

Body-positive powerhouse Ashley Graham has unveiled her first namesake collection for JCPenney, unapologetically designed for curvy women.

The struggling department store chain has made a major strategic change as it battles with Macy's, Dillard's, and the other ...

Like you weren’t seen for who are? Because women like me? We’re rarely cast as the lead. Launching October 2, JCPenney is ...

Ashley Graham is on mission to empower women to feel "sexy and confident" in their skin and in the clothes they wear. The model and mom of three, 37, is continuing to champion for size-inclusive ...

Ashley Graham created a collection with JCPenney that strictly caters to curvy women. Here she tells PEOPLE about the creation process and what she absolutely had to get right.

Ashley Graham by JCPenney also furthers Penney's reputation for being inclusive with its sizing. In 1962 the retailer launched its first catalog, which showcased plus sizes, and Graham actually ...

With a faux film trailer, the retailer pushes past plus-size tokenism, spotlighting the scarcity of plus-sized women's ...

Fresh off its latest marketing reboot, JC Penney is heading into new territory, revamping its plus-size offerings with model Ashley Graham. The retailer says the new collection will build on its ...

Fashionistas, this one’s for you: our fav designer Rebecca Minkoff is dropping a new line exclusively at JCPenney Consider this your alert to start lighting up the ...