Ashley Graham's apparel line, made exclusively for women sizes 14 and up also fulfills JCPenney’s historic embrace of ...

Each of the seven JCPenney TV spots that debuted during the Academy Awards bombed, according to Ace Metrix. Automakers claimed four of the Top 10 most effective Oscars ads, led by BMW's "Ch-Ch-Changes ...

Over the weekend, model Ashley Graham shared a trailer for a thriller called Omitted, in which she plays a woman who “feels ...

JCPenney is pushing new collaborations that are accessible in price. Is this strategy foundational to its brand revitalization?

The struggling department store chain has made a major strategic change as it battles with Macy's, Dillard's, and the other ...

JCPenney’s new fall lineup of powerhouse brands is here to help you show up, stand out, and own every “it” moment this season. “We’re not just selling clothes; we’re redefining the season,” said ...

Thalberg joined JCPenney as CMO just four months before the retailer merged with Forever 21 parent company SPARC Group to ...