JCPenney is hoping to shake off sluggish sales. The struggling department store is getting in on the craze surrounding Taylor Swift’s forthcoming album, creating a new line of outfits inspired by the ...

JCPenney launched a campaign, “Back-to-It,” that includes two new spots on cable TV and Hispanic broadcast channels, per details shared with Marketing Dive. The campaign, with creative by Mischief and ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg ...

JCPenney’s new fall lineup of powerhouse brands is here to help you show up, stand out, and own every “it” moment this season. “We’re not just selling clothes; we’re redefining the season,” said ...