Shades By Shan recently launched 40 shades of makeup foundation in honor of Hispanic Heritage Month, catering to women of all ...

Count down to the holidays in style with the JCPenney Beauty 12-Day Holiday Advent Calendar, featuring $218 worth of skincare, makeup, and beauty surprises from It's a 10, Murad, Joico, and more.

Products created by Black and Brown founders will continue to be prominently featured. JCPenney will roll out its JCPenney Beauty shops to its stores nationwide following the initial introduction of ...

Cancer treatments can change one’s looks, sometimes radically, and it’s often just one more aspect of the loss of control ...

PLANO, Texas--(BUSINESS WIRE)--Today, Rare Beauty Brands (owners of Patchology and Dr. Dana Nails) and JCPenney, along with prestigious sponsors including Black Beauty Collective (BBC) and Black Girl ...

PLANO, Texas--(BUSINESS WIRE)--After months of anticipation and a rigorous selection process, Rare Beauty Brands, JCPenney, and key partners like the Black Beauty Collective (BBC) are proud to ...

Sephora is set to open mini shops inside Kohl's stores, with the first 200 locations debuting in fall of 2021. It's part of an effort to reach more customers outside the mall. The partnership will ...