JCPenney announced on Thursday that it plans to open toy shops inside all of its brick-and-mortar locations. The idea is to cash in on nostalgia. JCPenney has a “history of selling sought-after toys ...

How do you define a hero? It’s easy. It’s anyone who takes the time to scan all 636 pages of the 1982 JCPenney Christmas catalog and posts those images on Flickr so that all of us who grew up in the ...

PLANO, Texas--(BUSINESS WIRE)--Oct. 2, 2003--'Tis that time of year again, when retailers work around the clock and shoppers search for perfect presents for those they hold dear. This year, holiday ...

PLANO, Texas - (July 13, 2017) - As JCPenney [NYSE: JCP] continues to explore new merchandise categories and differentiate its business, the retailer is opening toy shops in all of its ...

JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and ...

When it comes time to decide what they want for Christmas, today’s kids have it easy. A few hours on the internet can result in thousands of links to toys, electronics, and video games. But if you ...

Gen Z TikTokers are getting a glimpse into the past, thanks to vintage catalogs — and the content is making them nostalgic for a time they’ve never known. But in a new trend, TikTok accounts devoted ...

PLANO, Texas - (Oct. 30, 2017) - The countdown to Christmas is on and JCPenney [NYSE: JCP] is helping Santa check off the best gifts on his list, starting with childhood-favorite LEGO® toys. Beginning ...

Welcome back, JCPenney catalog. A part of all our direct-to-customer retail lives is coming back, according to a report in Wall Street Journal. According to WSJ, the 120-page book will feature items ...

Plano-based J.C. Penney will open toy shops in its more than 850 stores in a year-round effort to bring back excitement previously drummed up by the thick catalogs of holiday shopping seasons gone by.