The struggling department store chain has made a major strategic change as it battles with Macy's, Dillard's, and the other ...

Ashley Graham's apparel line, made exclusively for women sizes 14 and up also fulfills JCPenney’s historic embrace of ...

In a groundbreaking move for body positivity and inclusivity in fashion, American supermodel Ashley Graham has launched her highly anticipated plus-size fashion line, "Ashley Graham Only at JCPenney." ...

Graham's journey with JCPenney marks a significant return to the retailer where she first made her mark as a model 15 years ago. Her recent launch aims to address a glaring gap in the fashion market: ...

Like you weren’t seen for who are? Because women like me? We’re rarely cast as the lead. Launching October 2, JCPenney is ...

The JCPenney Cyber Monday Sale has started including their biggest coupon of the year and great deals on women's boots for $19.99, up to 60% off clothing for the whole family, jewelry, kitchen, dining ...

Ashley Graham created a collection with JCPenney that strictly caters to curvy women. Here she tells PEOPLE about the creation process and what she absolutely had to get right.

Ashley Graham by JCPenney also furthers Penney's reputation for being inclusive with its sizing. In 1962 the retailer launched its first catalog, which showcased plus sizes, and Graham actually ...

Ashley Graham is on mission to empower women to feel "sexy and confident" in their skin and in the clothes they wear. The model and mom of three, 37, is continuing to champion for size-inclusive ...

JCPenney has launched a new clothing collection that was inspired by the Emmy Award-winning ABC show “Abbott Elementary.” The retailer said the clothing is “designed to elevate everyday fashion with ...

With a faux film trailer, the retailer pushes past plus-size tokenism, spotlighting the scarcity of plus-sized women's ...

KNOXVILLE, Tenn. (WATE) — JCPenney and Warner Bros. Discovery Global Consumer Products have launched a new clothing collection called “Abbott Elementary.” The collection is exclusive to JCPenney, and ...