Long before the mayor of Shibuya announced pop star Kyary Pamyu Pamyu as an official ambassador of kawaii culture, Sebastian Masuda, her art director, had been on a mission to spread "kawaii culture" ...

Named for the Japanese term for the sound of an excited heart beating, Doki Doki Kawaii Shop, in all its pastel glory, sits on Lakewood’s Madison Avenue. Kawaii refers to the Japanese culture of ...

Nippon Columbia has released the debut trailer and TV commercial for pet shop simulation game Wan Nyan Pet Shop: Kawaii Pet to Fureau Mainichi. Wan Nyan Pet Shop: Kawaii Pet to Fureau Mainichi is due ...

Editor’s note: This series showcases what we are calling “kawaii” (cute) items made locally in the iconic Japanese city. Kyomiori Ltd. handles cosmetic products under the concept of "traditional ...

"Gross" characters are proliferating in a country known for kawaii, and now even local governments' mascots are trying to out-weird one another. Long considered the global capital of cute, Japan is ...

Editor’s Note: Joshua Paul Dale is a professor at Tokyo Gakugei University. He is co-editor of “The Aesthetics and Affects of Cuteness”, and the editor of “Cute Studies,” a special issue of the East ...

Kawaii to the max, the series follows the adventures of two of the most beloved characters from Japan's Sanrio, world-famous as the creator of Hello Kitty. By Patrick Brzeski Asia Bureau Chief Netflix ...