May 19, 2009 “Concept” and “bra” aren’t two words you’d typically expect to go together. After all, a bra is the epitome of simplicity. As Seinfeld's George Costanza said, “Two cups in the front, two ...

A Japanese boutique on Fifth Avenue in New York specializes in customized bras. The owner feels American women don't pay enough attention to the bra as a supportive device. There's a culture clash ...

We’ve seen all sorts of bras before, but this is the first we’ve come across that helps save the environment. Dubbed the No! Shopping Bag Bra, this lacy red undergarment has padded cups that when ...

We may earn a commission from links on this page. A bra that can test "true love"? There's an app for that. Oh, and of course, a bra. As website IT Media reports, Japanese lingerie maker Ravijour has ...

Leave it to the Japanese to create technology that will revolutionize the bra for future generations. Frank Constanza be damned! Japanese lingerie maker Ravijour is behind the bra technology that only ...

The whole "feminists burn their bras" thing is kind of a canard, but now you can do it for real and for an equally good cause. Japanese lingerie manufacturers are collecting bras and recycling them ...

A Japanese lingerie maker unveiled a bra that carries messages of encouragement from overseas as the country struggles to recover from a devastating quake and tsunami that struck exactly two months ...

If you’ve watched "Queer Eye: We’re in Japan!" on Netflix recently, you’ll be familiar with Kiko Mizuhara, a famous model in Japan. The 28 year-old American-Japanese model, actress, singer, and ...

A Japanese lingerie maker has unveiled a bra made of fabric containing messages of hope from 36 countries, addressed to the survivors of the earthquake and tsunami that devastated Japan two months ago ...

A few years ago, there was a story about male brassieres being popular in Japan. You know, male bras for man boobs. A manzier for moobs. Supposedly, the man bra improves posture—or makes some men feel ...