The viral ocean-side snapshots have come up during a number of interviews, including the couple's awkward appearance on CBS News

Belichick, a winner of six Super Bowls with the New England Patriots, has long been considered one of the most stoic and unsensational figures in the world of football. Since taking over as the head coach of the North Carolina Tar Heels, though, his relationship with Hudson has caused a bit of drama.

The reaction suggested something more sinister than swiping right or meeting on a flight, as the story goes. Statement from UNC athletics says Jordon Hudson is not a university employee but "will continue to manage all activities related to Coach Belichick ...

North Carolina coach Bill Belichick said he has addressed the attention surrounding his girlfriend, Jordon Hudson, with his football team, but he said the media reaction and social media fervor ...

Bill Belichick's relationship with Jordon Hudson, a former cheerleader with a controversial past, has sparked widespread attention. Hudson's ban from UNC cheerleading due to misconduct allegations has fueled skepticism.

The tabloid drama ensnaring the NFL’s greatest coach, according to Torre, a popular podcaster and newly minted ‘Morning Joe’ regular, “is fundamentally a story about power.”