Japan’s kawaii culture is more than cute—it’s a global movement reshaping fashion, branding, and emotional connection.

Two pop-culture icons born in the 1970s are linking arms for the holidays. Starting November 6, Starbucks stores across the U ...

Mashing up two prominent brands, a new official Evangelion and Sanrio collaboration shows off new artwork for the best of ...

This partnership marks Craft Buddy’s first move into kawaii pop-culture lifestyle licensing, a category that continues to show strong global growth. Craft Buddy has secured a new licensing agreement ...