Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

If there was a way to have your blowout last for weeks—maybe even months—chances are high that you’d be game to do it. That’s where a keratin hair treatment comes in. As Charlotte Mensah, hairstylist ...

If you have the frizz, coarseness or flyaways that come with damaged or aging hair, you’ve probably spent a good bit of time researching tips and tricks for thickening your mane. Perhaps you’ve tried ...

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare with KERABOND™ tech, offering lasting strength, shine, and sustainability for all hair types without compromising health. Keratin ...

Hair is one of the most integral aspects of our appearance. In an era where social media dominates and personal grooming takes centrestage, selecting the right hair treatment has never been more ...

When dealing with frizzy, damaged, or hard-to-manage hair, choosing the right treatment is important to improve your hair’s health and look. Many people visit salons to get treatments like keratin ...

Us Weekly has affiliate partnerships. We receive compensation when you click on a link and make a purchase. Learn more! Gone are the days when “going to the hair salon” meant getting a little trim.

The early Noughties was a good time to be growing up with an untameable halo of frizzy hair. While my mother’s generation had to wrestle with all manner of ineffective contraptions, I had access to a ...