Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an “inner circle” core of family, friends, colleagues, and most ...

Key messages are based on our brand attributes and are the most important talking points when communicating with Hope’s constituents. They differ according to the audience, and the nature of their ...

‘'If you get that inbound ask and all of a sudden the story is different, you're at a risk of losing that, especially in the channel. You have to educate on why it’s important to other people you’re ...