Adobe has partnered with OptiMine in order to add keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. Powered by Omniture, Adobe SearchCenter+, is a ...

Anonymous website browsing means it’s harder to track key word searches. This article will show you how to find what keywords visitors search to find your site and the removes impact of the “Not ...

Nobody likes being in the dark, especially when it comes to making decisions. The more information we have, the better we can manage the outcome. This is exactly the case with paid search and why ...

Before you embark on analyzing and finalizing keywords that you want your website to be shown up for, you need to remember that you need to come up with keywords from the customer’s perspective. You ...

In marketing you must jump at your opportunities, sometimes requiring a flying leap. In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. While X’s Premium offerings have been enough ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To ...

Amazon quietly released a new analytics dashboard last week to marketplace sellers that Amazon vendors previously paid a hefty annual subscription fee for. The dashboard, called Amazon Brand Analytics ...

Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...