The focus is on keeping the skin barrier intact while revealing smoother, brighter skin over time.” As with Korean retinols, ...

Casting some testimonial videos as a part of a five-minute infomercial for a new Korean beauty brand. Note: As a part of this project you will be sent a set of skincare, which you will use over the ...

South Korea has dethroned France as the biggest cosmetics exporter to the U.S., with over $10 billion in annual exports ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." We all have our non-negotiables in skin care, depending on our skin’s needs. Where some may skip out on ...

Korean beauty is getting more popular. Dermatologists share the benefits and their favorite skin care to shop, from Laniege, ...

The skin is our largest organ and it is vital to take care of it. But achieving clear, healthy and hydrated skin isn't always the easiest, especially with individual skin concerns, like ...

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

If you’re interested in beauty trends and hacks, you’ve likely heard all about Korean beauty (sometimes referred to as K-beauty). At its core, Korean beauty products originate from, and are ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...