At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

WASHINGTON — Lego bricks, the iconic toy, are about to get an upgrade. The Lego Group announced this week that its new line of "Smart Bricks" would begin rolling out on March 1. But what is a Smart ...

How does the LEGO Smart Brick work? if you're confused about the new LEGO sets with sounds and lights, I don't blame you!

LEGO has just debuted its greatest innovation in 50 years, since the introduction of the LEGO Minifigure in 1978, at the Consumer Electronics Show in Las Vegas. It represents a radical shift to ...

Now, however, the sets are more accessible than ever, and it couldn’t have come at a better time. On the heels of Star Wars ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

No matter who you are or where you're from, chances are that LEGO® made up a big part of your childhood – and probably your adulthood, too. This timeless construction toy covers the needs of all ages ...